Feedburner Email Subscription Overview
View and manage Email subscriptions related to your Google Blogger. Analyze, Optimize, and Publicize your feed in order to increase viewership. Google has integrated email subscriptions and content feeds with the acquisition of Feedburner. The Feedburner Email Subscription feature will simplify the management and tracking of content driven subscriptions.
Increase site traffic by promoting the number of email and RSS subscriptions. By increasing the volume of authentic traffic to your site, you will have the ability to proportionally increase revenue through Ad impressions.
Locating your subscriptions
- Google Blogger content feeds are created for you by default. Navigate to Feedbuner (https://feedburner.google.com) in order to locate your blog. You must be signed in already using the same account that manages the blog.
- Once there, select the Feed Title that matches the name of your blog. If you do not see the name of your blog, you have the ability to provide your blog site URL as well.
Analyze your feed
Once you have selected your feed, you can review statistics regarding your feed. The options for the statistics are somewhat limited, however, it can certainly reflect the trends of subscribers to your content. Change the selected date from the drop down in order to monitor historic information.
Subscribers: A measurement that tracks the number of individuals that follow published content via RSS feeds or via Email.
Reach: A measurement that tracks the number of clicks or interactions a user has from the content feed. This will likely be a smaller fraction of your overall subscribers.
If the total number of subscribers does not meet your target or goal, consider altering the outreach you are doing in order to promote new subscriptions. Whether that is through placement of content on your site or through social media marketing, returning visitors will play a key role to your sites success.
